Case — Natjæger

The rights belong to Politikens Forlag, and the material was created as part of my work at Politikens Forlag

Natjæger is the third installment in the Holm & Bolther series, an intense and well-crafted crime series that has gained great popularity. The task was to create a strong, print-based campaign that both sold the book and strengthened the authors' brand.

Visually, the campaign built on the previous designs to ensure recognizability while introducing a new approach that gave the authors greater visibility. Colors and graphic elements were aligned with the book cover, while the iconic drop from the cover became a central design element.

We had a 10-15 second metro spot on metro stations in Copenhagen. A format where attention spans are short, and foot traffic is high. To make the most of this brief timeframe, we chose to animate the books while keeping everything else static. This strategy ensured maximum visibility for the books, making it easy for passersby to notice them at a quick glance. The goal was to create a strong visual focus that would ultimately lead people to choose Natjæger the next time they were in a bookstore.