Case — Bogforum 2024
The rights belong to Politikens Forlag, and the material was created as part of my work at Politikens Forlag
BogForum brings together all Danish publishers for the year’s biggest book fair, where 43,258 visitors discover the latest releases and leading authors. With the development of the visual identity, the need arose to adapt the exhibition design and create an even stronger brand expression.
The solution was a streamlined and dynamic visual direction, where bold typographic choices, clean lines, and a modern layout placed the authors at the center. The design ensured a cohesive expression across all touchpoints of the fair.
To maximize impact and experience, projectors were replaced with large digital screens, delivering razor-sharp color reproduction, strong contrasts, and a more professional brand expression. The result was a visually striking and strategically designed exhibition stand that increased visibility and strengthened the publishers' presence.
