Case — design exam

Client — privat

The redesign of Frisko’s vegan ice cream was developed to strengthen Frisko’s position in the growing plant-based market and meet consumers' increasing demand for sustainability. The design combines modern aesthetics with green responsibility, creating a clear differentiation from Frisko’s existing range. The packaging is designed with a focus on recyclable and compostable materials, reinforcing the product’s sustainable profile. The goal is to create a vegan ice cream that appeals to both environmentally conscious and quality-focused consumers while enhancing Frisko’s brand value as an innovative and responsible player in the ice cream market.

I focus on functionality and recyclability, where the packaging separates the product from its contents to ensure a more sustainable solution. By developing a concept that can be adapted across different products, I create flexible designs that are both practical and visually appealing. This approach makes it possible to reuse the packaging while still creating an aesthetic experience that appeals to both vegan ice cream eaters and those who are curious but haven't tried it yet.

The campaign design reflects Choice's goal of being modern and recognizable. The branding combines Frisko's visual identity with Choice's fresh, vegan focus. This creates a connection to the parent company while giving Choice its own unique presence. Visual elements appeal to a conscious, environmentally aware audience who values sustainability and quality. We prioritize emotional connection with the consumer to create a memorable experience. The use of vibrant colors and modern typography communicates the brand's natural, high-quality offering, while the slogan "RIDICULOUSLY GOOD" encourages consumers to see vegan ice cream as a superior choice.