Case — final exam
Client — privat
"Bag Skærmen" is a campaign that highlights young people's mobile phone use during school hours a habit that disrupts learning and impacts their mental well-being. The challenge was to create a campaign that encouraged reflection without being preachy. That’s why I chose to center the voices and experiences of young people themselves, because if we want to create change, it has to start with them.
The quote posters feature young people openly sharing their experiences with mobile phone use. The design mimics social media and chat messages, making it relatable for the target audience. The posters are designed to spark reflection and conversation, both in schools and public spaces.
The mirror poster uses reflective foil, allowing young people to see themselves and confront their own mobile phone use. An interactive and personal way to encourage reflection, placed in schools where it naturally captures attention in everyday life.